Upgrade to GA4: Say Goodbye to UA and Unlock Advanced Analytics for Your Shopify Store

Google’s next-generation solution, Google Analytics 4 wholly replaced the traditional Universal Analytics. It's about time that we say goodbye to previous analytics.

Migrating from UA to GA4 is not optional but mandatory as Google will sunset UA in July 2023 until then, UA will be collecting the data and will be accessible by December 2023.

This will be a significant change as the data will be transferred from UA to GA4 and you will need to read and interpret the data going forward.

In this article, we will learn about GA4 in detail.

Upgrade To GA4 Now And  Bid Farewell To UA


What is GA4?

Google Analytics 4 (GA4) is the newer version of Google Analytics that gives you a better understanding of how users interact with your website or app. 

It shows you what users do across different devices and platforms, like phones and computers. GA4 has improved features like smarter insights using machine learning and better ways to track user actions. 

It focuses on collecting data based on specific actions users take, making it easier to analyze their behavior.


How GA4 is different from UA?

GA4 (Google Analytics 4) differs from UA (Universal Analytics) in its data model, approach to tracking, and features. GA4 focuses on events and user properties, allowing for more flexible tracking of user interactions.

It adopts a user-centric approach, tracking individual users across devices and platforms, while UA primarily relies on session-based tracking. 

GA4 incorporates machine learning and AI capabilities, providing automated insights and predictive analytics. 

It also offers stronger privacy features and data controls. In summary, GA4 offers a more advanced and user-centric analytics solution than UA.


Setting up GA4 for your Shopify store is important. Here's why it's critical:

The analytical platforms record data for your Shopify store and as fast you will move to GA4 as fast it can record the data in the new analytical platform, it is important because once UA will set down you will lose historical data in it.

The best part is UA and GA4 can run simultaneously for your store. The UA and the GA4 both can collect the data of your store which means you can easily review the differences in the analytical platforms.

One important thing which should be kept in mind before moving to GA4 is backup. You should decide what to back up from UA data and understand the GA4 backup process as well for future analysis.

What are the benefits of GA4?

  • Machine Learning Insights: GA4 uses advanced machine learning to provide accurate insights, helping you uncover trends, predict outcomes, and optimize your marketing campaigns.

  • Easy Data Collection: GA4 simplifies data collection by allowing you to send events directly to Google Analytics, making it easier to track user actions and behaviors.

  • User-Centric Measurement: GA4 focuses on understanding user behavior across devices and platforms, giving you a better understanding of the customer journey.

  • Cross-Device Tracking: It tracks user interactions across different devices, helping you see how users engage with your website or app on mobile, desktop, and tablets.

  • Integration with Google Marketing Platform: It seamlessly integrates with other Google Marketing Platform tools, allowing for better data sharing and collaboration.

  • Conclusion

    Migrating your Shopify store from Universal Analytics (UA) to Google Analytics 4 (GA4) is an essential step. 

    With GA4, you can acquire greater insights into user behavior and make data-driven decisions to optimize your marketing efforts. 

    GA4's user-centric strategy, machine learning insights, and cross-device monitoring enable you to better understand your consumers and improve their experience. 

    Now is the time to upgrade and take your analytics to the next level! Contact us today for expert support and guidance in migrating to GA4 for your Shopify store.

    Hope you found the above useful.

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