Google Optimize, a popular tool for conducting experiments and A/B testing on websites, is set to be discontinued by Google in September 2023. This news has left many business owners and marketers searching for alternative solutions to continue their A/B testing efforts.
In this article, we will explore the best Google Optimize alternatives available in the market. We will discuss their features, pricing, and suitability for different website platforms.
What is Google Optimize and Why Use an Alternative?
Google Optimize is a free tool provided by Google that allows you to split-test different elements of your website and improve the user experience.
With Google Optimize, you can set up experiments to test different versions of landing pages, headlines, and call-to-action buttons to determine which ones are most effective in driving conversions.
However, with the announcement of the sunset date for Google Optimize in September 2023, users will no longer be able to access the tool or their experiment data.
This has prompted the need for alternative solutions that offer similar capabilities for conducting A/B tests and improving website performance.
VWO Testing: Advanced Features for Comprehensive Experiments
VWO Testing is a popular A/B testing tool that goes beyond the capabilities of Google Optimize. It allows you to run multiple experiments on your website, products, apps, and server side.
With its visual builder, you can change various elements on your web pages and run split tests to determine the best-performing variant.
VWO Testing also offers AI-powered copywriting tools, allowing you to automatically test different headlines, CTA copies, and product descriptions.
Additionally, it supports tests based on user segments and behavior. VWO offers a free plan for up to 50 thousand users per month, with premium plans available for higher user volumes.
Convert.com: Boost Conversions with Fast A/B Testing
Convert.com is a proven A/B testing tool known for its speed and flicker-free testing experience. It offers all the features you're accustomed to with Google Optimize and more.
Convert.com allows you to create unlimited tests and quickly deploy changes to your website. You can seamlessly integrate your tests with Google Analytics and other tools like Hotjar, Heap, Segment, and HubSpot.
While Convert.com's pricing starts at $99 per month, the platform offers a 14-day free trial for you to explore its capabilities.
Crazy Egg: Heatmaps and A/B Testing Combined
Crazy Egg is a popular heatmap tool that provides insights into user behavior on your website. It also offers an A/B testing feature to help you optimize your website and boost conversions.
What sets Crazy Egg apart is its additional features, including session recordings, error tracking, surveys, and traffic analytics. The platform allows you to configure tests without any coding and easily integrates with various website builders.
Crazy Egg offers different pricing plans starting from $29 per month, and a 30-day free trial is available.
Adobe Target: Omnichannel A/B Testing for Enterprises
Adobe Target is an enterprise-level solution for running split tests on websites. It offers an omnichannel approach to A/B testing, allowing you to run tests on multiple channels and analyze user behavior across different platforms.
Adobe Target integrates seamlessly with Adobe Analytics and provides AI-powered automation for testing and personalization.
While Adobe Target's pricing requires requesting a quote, Thrive Optimize is a more suitable option for those seeking a complete marketing solution with A/B testing features.
Optimizely: A Versatile A/B Testing Platform
Optimizely is one of the most popular alternatives to Google Optimize, offering a comprehensive digital experience platform.
It allows you to create various types of A/B testing experiments for your website using a visual editor and advanced targeting features.
Optimizely is compatible with all website platforms and is widely used by large brands. While the pricing for Optimizely is not publicly disclosed, you can request a quote to explore their offerings.
Kameleoon: Powerful Solutions for Web and Server-Side Experiments
Kameleoon offers powerful solutions for web and server-side experiments. You can run A/B tests on your website and mobile apps, assign business goals to your tests, and analyze conversions, retention, and engagement.
For advanced users and developers, Kameleoon provides server-side testing capabilities in various programming languages and frameworks.
Additionally, the platform offers AI-powered personalization, enabling unique experiences for each visitor and compliance with privacy laws. To get pricing information for Kameleoon, you will need to request a demo.
Conclusion
In conclusion, there are several excellent alternatives to Google Optimize for conducting A/B testing on your website. Whether you're using Shopify, WordPress, WooCommerce, or any other platform, you can find a solution that suits your needs and budget.
Evaluate the specific requirements of your business and choose the alternative that best aligns with your goals and resources.
Start optimizing your website, driving conversions, and improving the user experience today.