Let's face it: running a Shopify store is tough. You've got products, shipping, and marketing to worry about. But the biggest challenge? Figuring out what each person who visits your site actually wants.
You don't have to be a tech wizard to use smart tools. Today, Artificial Intelligence (AI) isn't just for huge corporations, it's built right into simple solutions that can make your Shopify store feel like it's reading your customers' minds. This is what we call Personalization.
At Propero, we love making e-commerce easy. Here are three simple ways you can start using AI to sell more and keep your customers happier.
1. Your Store's Smart Salesperson: Better Product Suggestions
Think of your website as a physical store. If someone buys a camera, a good salesperson wouldn't just point them to another camera; they'd suggest a lens, a memory card, or a protective case.
AI does this same job, but way faster and for every single visitor. It looks at everything a shopper does, what they clicked, how long they looked, and what similar people bought, and shows them exactly what's relevant.
The simple change you can make:
-
Move the 'Also Bought' Section (The Custom Way): Build a custom solution that lets you strategically place personalized suggestions in high-impact areas like the shopping cart (for a last-minute add-on!) or on your blog posts that discuss specific products. This ensures the recommendations match your unique brand needs perfectly, without being limited by off-the-shelf apps.
-
Fix Your Search Bar: If a customer searches for "cozy winter gear," a smart search tool understands they want sweaters, hats, and warm socks, not just items with the word "winter" in the title. Make sure your Shopify search is smart enough to understand the idea behind the words.
2. Get 24/7 Help with Chatbots That Sell
Nothing is more frustrating than having a question while shopping and having to wait hours for an email response. That's a lost sale.
Modern chatbots aren't just for saying "Hello." They are AI assistants that know your products and can help sell them.
How a smart chatbot works for you:
-
Instant Answers: It can immediately tell a customer, "Yes, we have that size large in stock," or "Your order is scheduled to arrive tomorrow." No waiting.
-
Guided Shopping: The bot can ask a customer, "Are you shopping for yourself or as a gift? What's the budget?" and then link them directly to the perfect collection on your Shopify store.
-
Save the Sale: If someone seems stuck, the bot can be programmed to pop up and offer a small, personalized discount to encourage them to finish checking out. It turns a support tool into a sales tool.
3. Email Marketing That Feels Personal (Not Spammy)
We all get those mass emails that clearly weren't meant for us. AI helps you stop sending boring bulk emails and start sending personal messages that actually get opened.
Instead of one huge list, AI helps you split your customers into small, focused groups, or segments.
|
If they... |
Send them this... |
Why it works... |
|
Just signed up |
A welcome email showing your top 3 most popular items. |
It's a soft, friendly introduction to your best stuff. |
|
Bought 3 months ago |
A reminder that their product might be running low (if it's a refillable item). |
It creates an easy, timely reason for them to shop again. |
|
Looked at a specific product 5 times |
An email with that product and a small, limited-time offer. |
It gives them a final, gentle push to buy what they already want. |
When your emails are relevant, customers feel valued, not spammed. This builds loyalty, the key to long-term e-commerce success.
Ready to Make Your Store Smarter?
Using AI for personalization doesn't require a huge budget or a coding degree. It's about using the right tools to treat every shopper like your only shopper. And when a custom solution is needed, like for those unique product recommendations, we build it to match your exact goals.
Ready to stop guessing and start making smarter sales?
Let's chat! Contact Propero today. We'll help you find and set up the simple tools (or build the custom ones) that will turn your Shopify store into a selling machine.