If Shopify’s Summer ’25 Edition had a tagline, it’d be:
Less hassle. More fun. And a whole lot of power in your hands.
This year, Shopify has dropped over 150 updates, all designed to help you focus on what you love, building your brand, not battling tech.
Let’s break it down. No jargon. No fluff. Just the stuff that matters.
Say Hello to Horizon: Your New Creative Playground
Tired of cookie-cutter themes? Say less.
Horizon is Shopify’s sleek new theme framework that puts design magic in your hands. Whether you're a first-time founder or a seasoned store owner, you’ll love how easy it is to make your storefront look stunning, no developer needed.
What’s cool about it?
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10 stylish presets to kick things off fast
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AI Block Generator that builds out content blocks from just a description ("Seasonal Sale Banner", done!)
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30+ customizable content blocks, mix, match, and make it yours
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Drag-and-drop simplicity that feels like moving apps on your phone
Feeling fancy? Use the AI Store Builder to whip up a completely custom design from scratch, just describe your brand and vibe, and Shopify does the rest.
A Faster, Friendlier POS (That Actually Feels Like Your Brand)
Shopify’s POS just got a glow-up, and it’s more than skin-deep.
From faster navigation and smarter search to letting your customers pick up part of an order and get the rest shipped later, it’s all about smoother checkouts and better vibes in-store.
You can even brand the POS screens with your own colors and logos, and yes, you can now turn your phone into a payment terminal with Tap to Pay.
The Shop App Is Now Psychic (Almost)
The Shop app just got way smarter. It now adapts in real-time as customers browse, no more static feeds. It’s like product discovery is reading your customers’ minds.
Highlights:
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Personalized recommendations as shoppers scroll
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Visual swatches that match your product variants exactly
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Users can build and share their own collections (hello, collab shopping)
Selling Globally Just Got Way Less Stressful
Running multiple entities? Operating across countries? Welcome to the future.
Now you can run international businesses, with different legal entities, currencies, and payment methods, from one admin panel.
And with Shopify Payments now available in 15 new European markets + Mexico, it's easier than ever to scale.
TL;DR:
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Fewer FX fees
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Smoother supplier payments
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Better payout control (in up to 8 currencies!)
Own Your AI Shopping Conversations
Let’s face it, AI shopping assistants are here to stay. But you should still have control over what they say about your brand.
Shopify’s new Knowledge Base app lets you feed facts directly to AI agents, so your unique value shines through when a customer asks questions like:
“What’s your best sustainable product?”
Bonus? You also get insights into what real customers are asking, so you can keep leveling up.
Meet the New-and-Improved Sidekick
Sidekick isn’t just helpful anymore, it’s kind of brilliant.
Now it connects the dots across your store’s data, spots trends, and even tells you why something happened (like a surprise sales spike). Just ask, by voice or text.
Sidekick now does:
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Deeper data reasoning
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Voice chat + screen share
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Image generation
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20 languages
INTERSPORT is using Sidekick to fine-tune inventory management, before things go out of stock. Smart.
TL;DR: Shopify’s Making It Fun Again
Shopify Summer ’25 is built around one big idea:
Creativity + control = eCommerce freedom.
From building a gorgeous store in minutes to scaling across markets or using AI like a boss, it’s all possible, and it’s all way easier now.
Want to Bring All These Updates to Life? That’s Where We Come In.
We’re Propero Consulting, a Shopify Partner agency that’s helped 200+ global brands do amazing things, like custom calculators, fractional quantity selling, customer portals, and even turning your store into an app.
Not sure where to start with Horizon, Sidekick, or the new POS?
We’ll help you unlock these updates, tailor them to your brand, and grow with confidence.
Let’s talk! Drop us a message here or check out our Shopify services.