If you’ve ever found yourself confused while explaining Shopify’s pricing plans, you’re not alone. Up until recently, the mid-tier plan was simply called “Shopify,” which, let’s be honest, was a bit ambiguous. After all, telling someone to “choose Shopify on Shopify” wasn’t the clearest advice.
That’s why we’re excited about this change: Shopify has officially renamed its mid-tier plan to “Grow.” It’s not a new plan or a feature overhaul, but a much-needed name update that reflects what this tier is all about: helping online businesses scale.
In this post, we’ll walk you through:
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What the Grow plan includes
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How does it compare to other plans
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What the name change means for new and existing users
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And why now is a great time to get started with Shopify
Why Rename It to “Grow”?
The new name isn’t just cosmetic, it’s strategic.
The “Grow” plan represents the stage where a business has moved past launch and is now focused on expansion. Whether it’s hiring more staff, managing increased traffic, or optimizing for conversions, this plan supports brands that are scaling.
Previously, calling the mid-tier plan “Shopify” felt too generic, especially since that’s also the name of the platform itself. Renaming it to Grow gives clarity and aligns more naturally with the journey of merchants on the platform.
A Quick Breakdown of Shopify Plans
Here’s a simplified view of Shopify’s current pricing structure as of April 2025:
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Basic, $39/month
Great for getting started. Includes all the core tools you need to build and run your store. You’ll have higher transaction fees and fewer staff accounts (just 2), but it’s perfect for solo entrepreneurs. -
Grow, $105/month
The new name for the “Shopify” plan. You get up to 5 staff accounts, lower transaction fees, and better reporting tools. It’s ideal for growing teams and stores seeing moderate traffic. -
Advanced, $399/month
For well-established businesses. Includes advanced analytics, up to 15 staff accounts, custom reporting, and priority support. API limits are also higher, making it suitable for integrated tech stacks. -
Plus, starting at $2,300/month
Shopify’s enterprise-grade solution. With unlimited staff accounts, white-glove support, advanced automation, and the best possible transaction rates, it’s built for high-volume brands.
What’s Different With “Grow”?
Honestly? Just the name.
All features, pricing, and benefits of the previous “Shopify” plan are intact, but with a clearer identity. So if you're already on this plan, nothing changes in terms of billing or features.
That said, the name change signals Shopify’s growing focus on being merchant-friendly and simplifying decision-making.
Is “Grow” Right for You?
If your business is past the idea stage and you’ve got sales rolling in, Grow could be your perfect fit.
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Need more than 2 staff accounts?
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Want lower transaction fees than Basic?
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Need deeper analytics and support?
Whether you’re expanding your team, managing multiple sales channels, or looking to scale your marketing efforts, the Grow plan offers the right balance of features and cost.
Limited-Time Deal: $1 for 3 Months!
Here’s the cherry on top: Shopify is currently running a promotion where new users can try any standard plan (including Grow) for just $1/month for the first 3 months, after a free 3-day trial.
It’s a fantastic chance to test out Shopify’s features, set up your store, and see what’s possible, without breaking the bank.
Heads up: You must be a new user to qualify for this offer.
Final Thoughts: Time to Grow?
Shopify’s “Grow” plan isn’t a new offering, but this rebrand makes it much easier to understand what you’re signing up for.
Whether you're moving beyond the basics or looking for a plan that supports your momentum, Grow is perfectly positioned to help you scale with confidence.
And with Shopify’s ongoing efforts to simplify its ecosystem, this name change feels like a natural step toward better clarity and alignment for merchants at every stage.
Ready to scale your store? Get in touch with Propero today and let's bring your vision to life!