The new launch of Shopify called “online store 2.0” has changed the game for all Shopify merchants. They can go through the functionality of 2.0 and present their store in a new way.
The merchants can attract customers by adding filters and delivering the best customer experience. All thanks to Online store 2.0.
Some of the major changes that happened after 2.0 are App embed, filters, Metafields, and sections becoming manageable.
In this article below, we will discuss Filters, and their uses, with an example.
What are Filters in Shopify?
When a store has more than 100 products to display. Filters help the customer to find the product of their interests. Filters provide details to select such as color, size, review, price, and more.
For example, If someone wants to check the clothes of their size at a store they can simply filter their size and check whichever products are available rather than wasting their time on the whole collection.
How do Product Filters work in Shopify?
Shopify Filters will only be visible on your store if you are using Shopify 2.0 themes. For FIlters, you need to visit: Online store > Navigation in your Shopify admin.
Shopify Filters are of two types –
- Default Filters
- Custom Filters
These two types of filters can add to your collection. Let’s look at each one of them closely.
- Default Filters –
By default, Shopify provides 4 product filters. Once you enable them your customers will be able to see filters such as-
- Product Type
- Custom Filters -
Custom filters mean the additional filter you required on your store. You can add up to 20 custom filters to your collection. You can create this filter by either creating variants or by creating metafields.
Creating custom Filters by Variants - To create a custom filter with Variants, first, you need to add variants to your products. Once you are done with creating the varients options, save it. Now to see your variant as a filter on your store.
Go to Online store > Navigation
Click Add Filters.
Select the recently added variant.
Once you are done with the above steps, your storefront will show the variant as a filter.
Creating custom filters by Metafields - Custom filters by metafields work for both the product as well as the variant. To create a filter with the help of metafields you need to be sure that the content type is only one of them -
- Single Line Text
- Integer or Decimal Number
After creating a metafield, first, add the values to this metafield.
Go to Products > Shopify store admin
Click on any product.
Scroll down to the metafield option, and enter the value for the recently created metafield.
Lastly, save it.
Once you are done with the above process, you can check the metafiled in the filters option by following the steps.
Online Store < Navigation
Click Add Filters.
Select the recently created metafield in the metafield option.
With these easy steps, you can easily create filters with variants and metafields.
Example of Custom Filters -
The player section is an example of a custom filter.
How do Product Filters work in Shopify?
In your store's search, you can implement multiple search filters but some of the filters mainly used are -
- Price Filter
- Size Filter
- Color filter
- Brand Filter
- Review Filter
- Availability Filter
- Filter for collection
- Product type Filter
Let's look at the type of Product Search Filters in brief:
Price Filter helps customers to filter the products according to their budget. A study shows that 80% of customers use a Price Filter, if the price filter is absent on the site they are left with scrolling the whole collection to search for the product they wish to acquire which is a disappointing experience.
The size filter is one of the most used filters. It is used to filter the size of the product according to the customer’s measurements and help them select the right fit. Size filters are ideal in products such as clothes, sunglasses, accessories, and shoes.
Most of the purchases are made depending on the color choices of the customers. With the help of the color filter, the process becomes very smooth as they can directly search for the preferable color without going through the whole collection.
Not all businesses are the same some businesses depend upon the weight quantity for their products and in such cases weight filters are used where the merchants can sell per weight quantity.
Some customers prefer particular brands for particular items. In this case, Brand filter can be helpful for loyal customers to search and identify the brands they prefer.
The review filter is mainly used for quality assurance. Most customers tend to have doubts about their online purchase and they look experience of others for the color, size, material, etc. Review filter work as a second opinion just to be sure.
The availability filter is aks important as the other filters are. The customer wants to purchase a certain product and it becomes out of stock or not available at last it should not happen. Customers should have the option to filter the products based on availability.
Just like color or size collections can be filtered too. They can easily choose the collections such as winter, summer, or women & men and exclude other collections to ease the process of their purchase.
Product type as the name suggests helps in filtering the types of products. For example, if you own an accessories store you might want to purchase a watch or a hat. You can easily filter the products you select.
Example of Filters -
Let's look at Filters with an example of a sweet shop to understand it thoroughly. The sweet shop has three filters on its site.
1. Price filter: There is an input field to enter the lowest and highest prices according to the customer’s requirement.
2. Product type: There are multiple products and the customer can select the type through the Product Type filter.
3. Availability Filter: The customer can select the delivery location through the availability Filter.
Hope you found the above helpful.