For years, selling wholesale on Shopify came with a catch, you either needed Shopify Plus or had to stitch together multiple apps to make it work.
That’s no longer the case.
Shopify has officially rolled out native B2B features to all merchants, including those on Basic, Grow, and Advanced plans. This marks a major shift in how brands can approach wholesale, without complexity, without plugins, and without switching platforms.
What’s New in Shopify B2B (Now Available to Everyone)
Shopify has taken the core B2B features that were previously refined on Plus and made them accessible to millions of merchants.
You can now:
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Create company profiles for wholesale customers
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Set up custom catalogs with tailored pricing (up to 3)
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Offer volume discounts and quantity rules
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Enable payment terms (like Net 15, Net 30)
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Store secure vaulted credit cards for faster checkout
All of this works natively inside Shopify, no third-party apps required.
Why Shopify’s B2B Expansion Matters (More Than You Think)
B2B isn’t just an “extra channel” anymore, it’s often the most predictable and scalable revenue stream for brands.
Here’s why:
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Wholesale buyers order in larger volumes
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They reorder more frequently
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They create long-term revenue stability
In fact, Shopify reports that merchants using B2B features see significantly higher reorder rates compared to DTC alone.
And yet, many brands delay B2B simply because the setup feels complicated.
This update removes that barrier completely.
The Biggest Shift: From Manual to Self-Serve Wholesale
Before native B2B, wholesale often looked like this:
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Orders via email or WhatsApp
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Manual pricing adjustments
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Back-and-forth communication
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High chances of error
Now?
Your B2B customers can:
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Log into their account
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See their custom pricing automatically
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Place orders without any assistance
This shift to self-serve B2B is where the real growth happens.
One Platform for DTC + B2B (No More Chaos)
One of the biggest pain points for merchants has always been managing two separate systems:
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One for DTC
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One for wholesale
Shopify eliminates that completely.
With native B2B:
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Your orders, customers, and data live in one place
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Tools like Shopify Flow, Markets, and Payments work across both
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Your team doesn’t need to learn or manage multiple systems
The result: less operational overhead, more clarity, faster scaling
The Hidden Cost of Not Having Native B2B
If you’ve been relying on workarounds, you’ve likely faced:
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Pricing errors (showing retail instead of wholesale)
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Missed orders due to friction
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Time lost in manual processes
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Disconnected data across tools
And over time, this doesn’t just slow you down, it directly impacts revenue.
Because if your system isn’t easy to use, your buyers simply won’t order.
What This Means for Growing Shopify Brands
This update is especially powerful for brands that are:
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Starting to get bulk order inquiries
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Exploring retail partnerships or distributors
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Looking to increase repeat purchases
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Trying to scale without increasing operational complexity
You can now test and grow B2B without upgrading to Plus or investing heavily upfront.
Shopify Plus vs Non-Plus: What’s Still Different?
While this rollout is significant, Shopify Plus still offers advanced capabilities like:
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Unlimited catalogs
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More granular pricing controls
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Advanced automation and workflows
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Partial payments and deposit options
But the key takeaway is simple:
You no longer need Shopify Plus to start selling B2B effectively.
Final Thoughts: Shopify Is Unifying Commerce
This isn’t just a feature update, it’s a strategic shift.
Shopify is moving toward a future where:
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B2B and DTC are not separate workflows
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Merchants don’t rely on fragmented tools
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Growth doesn’t require platform changes
If you’ve been waiting for the right time to explore wholesale, this is it.
Because now, B2B isn’t an add-on, it’s built into the foundation of Shopify itself.
Ready to Turn B2B Into a Growth Channel?
At Propero Consulting, we help brands set up and optimize Shopify B2B the right way, from catalog structuring to seamless buyer experiences.
Book a quick consultation with our team and see what’s possible.