Let’s be real, running an online store today is no small feat. You’ve got products to showcase, customers to delight, and a ton of apps shouting for your attention.
Shopify offers thousands of technology partners, but how do you figure out which ones actually make your life easier rather than just adding more noise?
Don’t worry, we’ve got you. In this guide, we’ll break down how to choose the tech stack that works for you, not the other way around.
What’s a Tech Stack Anyway?
Think of your tech stack as the engine behind your store. It’s all the apps and tools that keep your e-commerce machine running smoothly.
Shopify is your car’s chassis, while the apps, email automation, subscriptions, search tools, reviews, and recommendations, are the turbo boosts under the hood.
Some apps focus on doing one thing really well, like Algolia or Klevu for search. Others, like Klaviyo, Yotpo, or Recharge, have grown into multi-taskers that handle a range of functions.
Here’s the tricky part: with so many shiny options, it’s easy to feel overwhelmed. You might be tempted to grab every tool that comes recommended. But here’s the truth: more isn’t always better.
Building Your Tech Stack from Scratch
Starting fresh? This is your chance to build a stack that truly fits your business. Ask yourself:
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How big is your product catalog? More products mean more robust search and filtering tools.
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What matters most, UX, SEO, or operational ease? Prioritize apps that align with your goals.
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How complex is your project? Headless commerce? That needs a different setup than a standard Shopify store.
The goal isn’t just to have a stack that works, it’s to have a stack that wows your customers.
Updating an Existing Tech Stack
Already live on Shopify? Don’t just set it and forget it. Technology evolves, and so should your store.
Here’s why revisiting your stack is worth it:
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Get the most bang for your buck – Apps regularly release new features. Are you using them?
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Ensure smooth operations – Are all your tools performing as intended and giving you the data you need?
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Reduce technical debt – Sometimes simpler, cheaper options work just as well. No need to overcomplicate.
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Integrate smarter – Many apps now play nicely together, making your workflow seamless.
How to Choose Wisely
When picking or updating apps, keep these in mind:
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Does it actually solve your problem? Don’t fall for brand names, make sure the functionality aligns with your needs.
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Can it talk to your other tools? Integration matters more than ever.
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Will it improve your customer experience? If it doesn’t help your customers, it’s not worth it.
Custom Code vs. Apps: Do You Really Need That App?
Here’s a truth most merchants miss: almost anything you can achieve with an app can also be built with custom coding.
From small enhancements like sticky “Add to Cart” buttons to complex features such as product bundling, advanced filters, or personalized dashboards, custom development can handle it all.
Why does this matter? Every extra app you install adds weight to your store, slows down your speed score, and often comes with recurring subscription fees.
With custom coding, you’re not only cutting down on unnecessary apps but also ensuring your site runs faster, cleaner, and exactly the way you want it.
In short: apps are convenient, but custom coding is limitless.
Parting Thoughts
Your tech stack is more than a bunch of apps, it’s the backbone of your store. Choosing wisely now means fewer headaches later, better customer experiences, and a store that’s ready to grow with you.
Take your time, compare options, and test what actually works. And if the choices feel overwhelming, reach out to experts who live and breathe Shopify tech stacks.
Your customers, and your bottom line, will thank you.