Introduction:
BAKSCAPE is a product line that was created with the sole intention of helping men independently shave their backs in minutes with no hassle and no irritation. Just a clean shave that will help boost men's confidence anytime they take their shirt off. They are based in Austin, Texas.
Problem/ Requirements:
Bakscape offers a range of products, some of which require a subscription model. One is a starter kit for Shaving products where it is a bundle of 4-5 sub products in which one products is “the blade” which needs to get refilled every 60 days. The kit will be delivered first and after a period of time the subscription product will be delivered and charged accordingly.
The product page should display the following -
- Option to cancel or modify the subscription at any time.
- Clear presentation of refill product details, including pricing and delivery intervals.
- Other relevant information.
- The ability to opt for the individual product without engaging in the subscription model.
Solution:
To make it configurable we created a Custom Recharge Subscription widget. This widget allows customers to choose their subscription plan, whether they prefer the subscription model or the standalone product.
Our team customized the product page and the checkout to align with Bakscape's unique requirements. Required badges were added which can be further changed through theme customiser. The delivery date and urgency messages can also be configured on the product page.
The most important piece was to update the messaging at Checkout to show the recurring charges as different from the first charge, which was enabled using the partner support from Recharge.
Result and Benefits:
With the enablement of the subscription model for blade products, the kit product can be bought once and the blades are delivered periodically as a subscription. It is a good user experience increasing the conversion rate and overall sales.
A clear message at checkout helps reduce friction at checkout, where the customer knows what is the current charge and what is going to be the recurring charges.
Similar solutions will also be helpful in businesses where the key product is sold once and supplementary products are to be purchased on recurring basis, for example pet products, water purifiers, & grooming products etc.