Enhancing Online Fashion Shopping: Amy Atelier's 'Shop by Look' Success Story


Amy Atelier is a boutique located in Scottsdale, Arizona, that specializes in contemporary women's fashion. 

Established in 2005, the store has gained a loyal following for its curated selection of clothing and accessories. 

In the Spring of 2021, they expanded their offerings by launching the MAN store, catering to the everyday men's fashion market.

Enhancing Online Fashion Shopping: Amy Atelier's 'Shop by Look' Success Story


The store owner at Amy Atelier wanted to enhance the shopping experience for their customers by introducing a "Shop by Look" feature. 

The goal was to allow customers to purchase multiple products that make up a complete look or outfit in a single interaction. When customers clicked on a particular product within the look, it should be displayed separately on the right side of the screen. 

This feature aimed to provide customers with a cohesive shopping experience, helping them visualize how different items complemented each other.


To address Amy Atelier's requirement, our development team devised a custom solution. We created a dedicated "Shop by Look" section where customers could browse and purchase complete looks. 

The solution involved the use of HTML, CSS, JavaScript, and Liquid to seamlessly integrate the feature into the store's website. 

Key features of the solution:

Shop by Look Interface:
We designed an intuitive interface where customers could view entire outfits from top to bottom.

Product Interaction:
When a customer clicked on a specific product within the "Shop the Look" section, the chosen item would be displayed separately on the right side of the screen. 

This feature allowed customers to focus on individual items, view details, and make informed purchasing decisions.

Slider Integration:
To enhance the shopping experience, we added a slider that presented more "Shop the Look" sections. 

Each section featured a different ensemble, allowing customers to explore various outfit options. This not only improved the shopping experience but also encouraged customers to discover additional products.

Here's a video:


The implementation of the "Shop by Look" custom section proved to be a significant success for Amy Atelier. The results are as follows:

Enhanced Shopping Experience:
Customers will find it easier to shop for complete outfits, reducing the need to browse through multiple product pages. 

The visual representation of outfits will help them make more informed choices.

Increased Sales:
With the streamlined shopping experience and the ability to view individual products within a look. Customers are more likely to add multiple items to their carts, resulting in higher average order values.

Improve Customer Engagement:
The slider feature will encourage customers to explore a wider range of outfits and products, increasing overall customer engagement and time spent on the website.

In conclusion, the custom "Shop by Look" section successfully met the store owner's requirements, providing an enhanced shopping experience and contributing to increased sales for Amy Atelier. 

This case study demonstrates how tailored web development solutions can make a significant impact on a business's success.

Hope you found the above helpful.