DNA Sports Nutrition was never just selling supplements, they were on a mission to fuel athletes, fitness enthusiasts, and everyday champions with scientifically formulated products.
With a loyal offline customer base and a strong reputation in the sports nutrition space, they were ready to take the next leap: a powerful online presence that could flex both style and performance.
Going digital, however, wasn’t about simply launching a store. For DNA, it meant creating a platform worthy of their premium positioning, one that would inspire trust, streamline operations, and be ready to handle growth in multiple markets.
The Challenge: Keeping Track Without Losing Time
As the business scaled, so did the complexity. Customers were grouped with monthly spending limits, but tracking those limits by hand was turning into a nightmare.
It was slow, prone to mistakes, and made it hard for the team to act quickly when customers hit or went over their caps.
The DNA team needed a system that could:
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Set and update monthly spend limits for each group.
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Flag customers the moment they crossed a limit.
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Send weekly spend summaries directly to their inbox.
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Reset everything automatically at the start of the month.
The Propero Solution: Automation That Runs Itself
Propero built an automation solution using Mechanic(https://mechanic.dev) as the platform that takes care of everything, and we had it up and running in just ten working days. Here’s how it works:
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Group-Based Limits – Each customer group has its own monthly cap.
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Automatic Tagging – As soon as a customer goes over the limit, they’re tagged for quick follow-ups.
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Weekly Email Reports – The team gets a clear snapshot of:
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Who spent what
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How it compares to the group limit
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Who went over and by how much
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Monthly Reset – On the 1st of every month, all limits and tags clear out automatically.
Tech Stack: Shopify Webhooks, Liquid, GraphQL, Mechanic Workflow
The Results: More Clarity, Less Work
With automation in place, DNA Sports Nutrition now has:
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Clear visibility into customer spending patterns.
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Instant alerts for top customers.
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No manual reporting headaches.
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Faster decision-making around promotions and inventory.What’s Next
From a single vending machine to nationwide distribution, DNA has always been quick to adapt. With automated spend tracking in place, the team can focus less on admin work and more on building relationships, and growing the business even further.
Ready to free your team from manual work?
At Propero, we help brands like DNA Sports Nutrition turn complex problems into simple automations. If you’re looking to save time, cut errors, and focus on growth, let’s talk.