The Backstory
Every brand begins with a story, and Vivi Leigh London is no exception.
For founder Arena Page, lingerie was always more than just fabric and lace. With over 11 years of experience in luxury fashion, she had worked with some of the finest couture houses. But when the pandemic closed doors, both professionally and personally, Arena found herself standing at a crossroads.
Instead of giving up, she chose to start fresh. She imagined a brand that wasn’t about extravagant, once-in-a-while statement pieces, but lingerie that women could truly live in: comfortable, minimal, sensual, and effortlessly versatile.
That’s how Vivi Leigh London was born, a brand inspired by the vibrant energy of London and designed for women who want lingerie that transitions seamlessly from Zoom calls to date nights.
But having the right product wasn’t enough. Arena wanted to elevate the shopping experience too.
The Challenge
Arena’s vision was simple but powerful:
“I don’t just want women to buy lingerie; I want them to curate their own sets. To feel like they’re part of the design process.”
She dreamed of a “Build Your Set” feature, something interactive, fun, and stylish. Customers would be able to browse through different collections, mix and match, and see their choices appear in real time.
The problem? Shopify’s default setup couldn’t deliver this. There was no off-the-shelf app that could capture exactly what she had in mind.
What Arena needed wasn’t just functionality. She needed something custom-built, intuitive, and beautiful enough to feel like an extension of her brand.
That’s when she turned to us at Propero Consulting.
Our Approach
We saw this as more than just a project. This was Arena’s vision, and we wanted to bring it to life exactly as she imagined, with no compromises.
Here’s what we built, step by step:
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A Custom Bundle Builder: Customers can now choose from four different collections and build their own lingerie sets. Each selection appears side-by-side, so shoppers can actually see their curated set before checkout.
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Flexible Controls for Arena: Sometimes, less is more. That’s why we made it possible for her to display just two collections at a time, while keeping the others hidden. Total control, zero complexity.
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Smooth Checkout Flow: No one likes a clunky process. With one click, customers can add their entire curated set to the cart and head straight to checkout.
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Animations: To make the shopping journey feel alive, we added elegant animations across both desktop and mobile. Whether customers are on a big screen or on the go, building a set feels dynamic and engaging, just like Arena envisioned.
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A Reusable Template: We didn’t just solve today’s problem. We created a flexible, future-ready template that can adapt as Vivi Leigh London grows.
The entire solution was designed to be highly responsive, customizable, and lightweight. And we did it all in just two weeks, using Shopify Liquid, HTML, and CSS.
The Result
The outcome was more than a feature, it was a shift in how Vivi Leigh London customers experience the brand.
Now, shoppers don’t just buy lingerie. They build their own set, curating pieces that feel uniquely theirs.
For Arena, the benefits are clear:
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A premium customer journey that matches her brand’s ethos.
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An increase in average order value, since customers naturally bundle more pieces together.
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A flexible tool she can continue using as her collections evolve.
Most importantly, the new feature brought Arena’s vision to life: lingerie shopping that feels effortless, personal, and empowering.
From the Founder
“So grateful to the Propero team for building this. I’d been dreaming of a more playful, intuitive way for customers to curate their own lingerie sets, but nothing out there captured it quite right. They really listened and translated that vision into something that feels effortless and personal for the customer journey. Excited for what’s ahead.”
— Arena Page, Founder of Vivi Leigh London
Our Takeaway
At Propero, we believe technology should never get in the way of vision, it should bring it closer.
Arena came to us with an idea that didn’t exist on Shopify. In two weeks, we turned it into a fully functional, customizable, and engaging solution that elevates her brand experience.
Because at the end of the day, great shopping experiences aren’t just about convenience they’re about emotion, connection, and giving customers the freedom to create something that feels like theirs.
With Vivi Leigh London, lingerie became more than clothing. And with our bundle builder, the shopping experience became more than just a transaction.
Have a vision you want to bring to life?
At Propero Consulting, we specialize in building custom solutions that turn ideas into reality. Let’s create something your customers will love.
Book a call with us today to start your story.