The Beginning, A Dream from Jaipur
Every great brand begins with a spark. For Godresse, that spark was Jaipur, the Pink City, where color lives on every wall and heritage flows through every market. Known for its centuries-old block prints and handcrafted fabrics, Jaipur has always inspired the world of fashion.
When the founders of Godresse came to us, they didn’t bring a finished plan. They brought a dream:
“We want to create a women’s clothing brand that carries Jaipur’s heritage but feels modern, versatile, and accessible. A brand that’s not just about clothes, but a whole experience for women.”
The vision was big. The challenge was bigger: build it all from scratch, clothing designs, branding, website, positioning, everything, and launch in just 3 months.
The Challenge – From Idea to Reality, Fast
Godresse didn’t want to be “just another fashion store.” They wanted to be:
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A one-stop destination for women’s clothing, from kurtas and tops to chic everyday wear.
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A brand rooted in Jaipur’s handcrafted prints but adapted to modern, casual silhouettes.
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A Shopify store with a smooth, well-planned shopping experience, clear categories, intuitive navigation, and custom design.
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A brand with strong growth foundations, ready not only for their own website but also for marketplaces like Amazon and Flipkart.
And, all of this had to be done in 90 days.
The Journey – How We Brought Godresse to Life
Instead of treating it like just another project, we treated Godresse like a brand we were co-creating.
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Designing the Collection
We didn’t just build a website; we helped design the clothes themselves. With AI-powered tools, we transformed Jaipur’s block prints into versatile clothing patterns.
What could have been “just kurtas” became a line of tops, tunics, and casual wear that women could wear every day.
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Building the Digital Home
Once the collection was shaping up, we focused on the Shopify store. We created wireframes, set up categories, designed custom pages, and built an elegant, user-friendly website that wasn’t just a shop, it was the digital face of the brand.
From coupons to collections, every small detail was thought through.
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Advisory & Growth Support
Godresse was a new brand, so every decision mattered. We acted as consultants, helping them with positioning, advising on collections, creating content strategies, and preparing them for future expansion into marketplaces like Flipkart and Amazon. -
Fast-Track Execution
A 3-month timeline meant there was no room for delays. We worked closely with the founders, streamlining every stage to ensure quality without slowing down.
By the end of 90 days, Godresse wasn’t just an idea anymore, it was a live brand with a complete identity and online presence.
The Results – A Brand is Born
In just 3 months, Godresse went from a sketch of an idea to a full-fledged women’s clothing brand:
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A polished clothing collection that merges Jaipur’s heritage prints with modern fashion.
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A custom-designed Shopify website that makes shopping effortless while showcasing the story behind the brand.
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A clear positioning as a one-stop destination for women’s wear.
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A brand that’s already preparing for the next stage of growth with marketplace integrations and marketing strategies.
Most importantly, Godresse now has a trusted partner in us. We’re still working with them, refining content, guiding marketing, and helping them grow step by step.
The Takeaway
Godresse’s story shows what’s possible when a strong vision meets the right execution. From Jaipur’s artistry to a modern Shopify store, the entire journey was built in just 90 days, without compromising on detail or quality.
Do you have a brand idea waiting to come alive?
At Propero Consulting, we don’t just build websites, we help founders build brands from the ground up. From product design to digital identity to long-term growth, we’re with you at every step.
Ready to launch your brand? Get in touch with us today. Let’s build your success story together.